Articles from GumGum

GumGum, The Mindset Company™, today announced a dedicated global Agency Partnerships team to help agencies transform the business of advertising through mindset and sports sponsorship intelligence. This team will strengthen strategic relationships with holding companies and independent agencies, helping them apply GumGum’s Mindset Graph™ and Relo Metrics data and technology to their planning, buying, and measurement needs.

GumGum, the Mindset Company™ transforming advertising, today announced the release of The Marketers' Take On Mindset: 2026 Global Report, revealing that marketers increasingly see consumers’ mindsets as a critical factor in determining advertising relevance, even as many continue to rely on traditional identity-based audience targeting. The report, which surveyed over 2,000 marketers across the US, UK, and Australia, found that while the industry has largely embraced mindset as a principle, adoption as a methodology has yet to catch up.

GumGum, The Mindset Company™ transforming advertising, today announced the launch of GumGum Sports Media, a new suite of advertising products that transforms live sports viewership and sponsorship exposure into addressable audiences brands can activate across digital media. Powered by Relo Metrics, a division of GumGum, and supported by VideoAmp viewership audiences, the suite bridges a gap that has long frustrated sports marketers: determining whether fans actually saw the brand placement or logo that appeared on screen.